Tesco entertainment anybody?

• My wife is a big fan of Michael Bublé, so today I moseyed over to the new Tesco entertainment site and within 10 minutes had setup my account added my Tesco club-card and started downloading the Crazy Love album for £3.97. The same album on iTunes is £7.97, so a whopping £4 saving
• Well done Tesco. Now’s who’s going to beat them? Spotify maybe? The other players had better get real with their pricing structure, because now that Tesco has entered the fray, the musical pundits will now be forced to give us genuine market prices and the torrents will eventually die off, as people will prefer to have legal ownership